We’ve been disrupted. The digital transformation has given us incredible new ways to communicate and collaborate on work, but most organizations are scrambling to figure out how to best deal with the explosion of data, a glut of SaaS tools and systems, and the challenges of working with remote teams. The key to staying competitive in this new era is to achieve Operational Excellence. In this talk, we’ll discuss ways organizations can deliver more seamless experiences, collaborate more effectively across teams and timezones, and discuss how 7 key principles can help scale your team's operations and foster a culture of excellence.

You’ll learn:
* Methods for staying on top of projects when working with a distributed team
* Ways automation and AI can make your work easier today
* The 7 Principles of Operational Excellence
* How improved collaboration empowers teams


Meagen Eisenberg


Saranya Babu

SVP of Marketing



Who will attend:

  • CMOs, SVPs, VPs, Directors, Managers in marketing
  • SVPs, VPs, Directors, Managers in communications
  • SVPs, VPs, Directors, Managers in PR
  • SVPs, VPs, Directors, Managers in creative and design

What Does Your Crystal Ball Show for 2021 Marketing Plans?

2020 has changed almost everything we know as “normal” and caused businesses to rethink (and rethink, and rethink) their marketing efforts. Will 2021 bring more of the same? How can you plan with any certainty when everything seems uncertain? Is it possible to be strategic instead of reactionary? Join Meagen Eisenberg, CMO at TripActions, and Saranya Babu, SVP of Marketing at Wrike, as they discuss marketing planning for 2021.

Thursday, September 17, 11:00 AM PT
Duration ± 60 minutes

Become more productive with us


You’ll learn:

  • Best practices for budgeting through uncertainty
  • How to deliver results when your typical methods, like live events, are online-only
  • Tips to motivate your team
  • Ideas to adapt your data-driven marketing efforts

What Does Your Crystal Ball Show for 2021 Marketing Plans?